Fame Intelligence
Overview:
MCS, a company specializing in asset management software, successfully expanded into the US market through the acquisition of a portion of Fame Intelligence, a New York-based rental management software reseller. With the acquisition, MCS established a team based in Birmingham, Alabama, and infused additional marketing expertise and resources into their operations. This case study explores the challenges faced by MCS in expanding their operations in the US market, the solutions they implemented to address those challenges, and the impressive results achieved over the last twelve months.
Challenges:
MCS faced several challenges in expanding their operations in the US market. First, they needed to establish a dedicated team based in the US to manage the newly acquired business. Second, they needed to penetrate the highly competitive US market for asset management software. Lastly, they needed to establish their brand and create a strong reputation in the US.
Solutions:
To address these challenges, MCS acquired a portion of Fame Intelligence’s business through an asset purchase. This acquisition provided MCS with a solid foundation to develop their operations organically in the US. They established a team based in Birmingham, Alabama, and infused additional marketing expertise and resources into their operations. This allowed them to penetrate the highly competitive US market for asset management software and establish their brand and reputation in the US.
Results:
MCS’s commitment to their tried and tested formula of injecting extra marketing expertise and resources into their operations resulted in a series of impressive new business wins over the last twelve months. They were able to secure several new contracts with key clients in the US market, which has set a solid foundation for future growth and expansion in the US market.
Conclusion:
Through strategic acquisition and infusion of additional marketing expertise and resources, MCS successfully expanded their operations in the US market. Their approach has proven effective, and the new business wins they have achieved are a testament to the value of their strategy. With a solid foundation in place, MCS is poised for continued success in the US market.
