TenderEyes
Overview:
TenderEyes is a software application that streamlines the process of submitting bids, particularly for clients in the pharmaceutical and construction industries. With a small team of founding directors, the company had seen remarkable success for several years. However, to further exploit the product’s growth potential, they realized the need for more marketing expertise and resources. Fortunately, MCS Solutions was able to provide just that, leading to a successful partnership between the two companies.
Challenges:
TenderEyes faced several challenges in scaling their business, primarily in the areas of marketing and resources. Despite their remarkable success with a small team, they realized that to fully exploit the product’s growth potential, they needed to increase their marketing efforts and acquire additional resources.
Solutions:
MCS Solutions was able to provide TenderEyes with the necessary marketing expertise and resources to drive further growth. They purchased a third of the business, enabling the founding directors to work with the MCS marketing team to drive leads through marketing activities. This partnership allowed TenderEyes to fully exploit the product’s potential for growth.
Results:
The partnership between TenderEyes and MCS Solutions has been incredibly successful. With the added marketing expertise and resources, TenderEyes has seen accelerated growth, and the potential for even more growth with continued support from MCS Solutions. The founders and MCS have a put and call option for MCS to buy the remainder of the business in the future, indicating a strong and positive partnership between the two companies. TenderEyes’ future looks incredibly bright with the added marketing expertise and resources.
Conclusion:
TenderEyes’ success story is an example of how a partnership with the right company can lead to accelerated growth and increased potential. By recognizing their need for more marketing expertise and resources, they were able to find the perfect partner in MCS Solutions, leading to a successful and profitable partnership.
